Become a Certified AI Visibility Optimizer (CAIVO) and learn to optimize for ChatGPT, Perplexity, Claude, and 150+ AI platforms
AIVO (AI Visibility Optimization) is the practice of optimizing your online presence so AI platforms discover, trust, and cite your business when answering user questions.
65% of searches now generate AI-powered answers. If your business is not optimized for AI discovery, you are invisible to the majority of potential customers asking questions online.
AIVO combines structured data (schema markup), AI-friendly content formats (llms.txt), and entity authority building to ensure ChatGPT, Perplexity, Claude, and other AI platforms recognize your expertise.
SEO optimizes for Google search rankings. AIVO optimizes for AI citation and recommendation. Both are essential, but AIVO focuses on earned media mentions, entity relationships, and conversational content.
$497 USD
Single deep-dive course on specific AIVO topics. Perfect for professionals wanting to master one skill area.
$1,997 USD
Complete CAIVO certification covering all aspects of AI Visibility Optimization. Become a recognized expert.
$4,997 USD
Team training for marketing agencies. Get up to 10 team members certified in AIVO best practices.
Custom Pricing
Tailored AIVO training for large organizations. We build a custom curriculum for your industry and team size.
Add AIVO services to your offerings. Stay ahead of the curve and provide advanced AI optimization to your clients.
Differentiate yourself with specialized AIVO skills. Command higher rates by offering services most marketers do not understand.
Bring AI optimization expertise in-house. Learn to optimize your company's presence across AI platforms without relying on external agencies.
Take control of your AI visibility. Understand what your marketing team or agency should be doing to get your business recommended by AI platforms.
Expand beyond traditional SEO. Learn how AIVO complements your SEO skills and opens new client opportunities.
Create AI-friendly content. Learn how to structure and format content so AI platforms cite your work as authoritative sources.
The Certified AI Visibility Optimizer (CAIVO) credential is the only industry-recognized certification for AI optimization expertise. Designed by AppWT Web & AI Solutions, AIVO methodology specialists.
We coined the term "AIVO" and developed the methodology. Learn from the team that invented the field.
Founded in 1997, AppWT has been at the forefront of web technology evolution from search engines to AI platforms.
Accredited business with zero complaints. We deliver on our promises.
Our training is based on proven strategies we use daily for clients across industries.
From technical implementation to content strategy, we cover every aspect of AI optimization.
Monthly Q&A sessions, community access, and lifetime course updates included.
"AppWT has been so wonderful to work with while starting our business. Tony has been there every single step of the way."
"His knowledge and expertise is unsurpassed. I am an owner of four E-commerce sites and I have never had this level of service."
CAIVO graduates often ask: "how do I extend AI visibility work into the Microsoft Copilot stack our clients are deploying?" AppWT delivers Copilot Secure Training under Microsoft's App Methods framework — the same trainers, the same governance discipline, with Microsoft 365 Copilot, Security Copilot, Copilot Studio, Microsoft Purview, and SC-5006 credentialing layered on top of AIVO fundamentals.
Microsoft's structured approach combining Copilot Studio agent authoring, Power Automate governed flows, Microsoft Purview data classification, Conditional Access, and Defender for Cloud Apps. Curriculum maps to Microsoft Learn paths SC-5006, MS-4002, AI-102.
Quarterly cohorts in Detroit and Ann Arbor plus on-site delivery anywhere in Michigan. CAIVO graduates get direct enrollment routing and a credit toward the Copilot Secure tier (Professional and above).
Starter $497 (1-day overview), Professional $1,997 (week-long App Methods cohort), Business $4,997 (org-wide on-site), Enterprise $14,997 (multi-region rollout with 90-day post-cohort coaching). All tiers include the governance run-book template.
Professional tier and above include SC-5006 Microsoft credential preparation. AppWT issues a sponsorship letter for every participant pursuing the Microsoft credential after the cohort.
Join marketing professionals, agencies, and business owners who are staying ahead of the AI revolution.
Need AIVO done for you? Visit aivo.appwt.com for professional services
Browse all courses at AppWT Academy | Learn what AIVO is at michigan-aivo.com